Building Real Partnerships in Floral Education
We've spent the last three years working alongside florists, venues, and creative studios across the UK. What started as informal collaborations has grown into something more structured — partnerships that actually help both sides.
Most partnership programmes feel one-sided. Ours developed because venues needed trained staff who understood seasonal flowers, and our students needed realistic work experience. It turned out everyone benefited when we stopped treating partnerships as sponsorship deals and started building genuine working relationships.
We work with about fifteen partner organisations now. Some host our workshops, others provide mentorship to graduates, and a few collaborate on seasonal projects that give students exposure to real client briefs.
What Partnership Actually Looks Like
We're not interested in logo exchanges. Our partnerships centre around practical collaboration that helps students develop skills in realistic settings while giving partner organisations access to emerging talent.
Several London venues host our advanced workshops throughout the year. Students work on actual event briefs — not made-up scenarios. A few months ago, one group prepared centrepieces for a spring wedding at a partner venue. The couple was happy, students gained portfolio work, and the venue saved on floristry costs.
That's how it works. Small projects that benefit everyone without creating unrealistic expectations.
- Workshop hosting opportunities at your venue with our experienced instructors
- Access to skilled graduates looking for placement opportunities or freelance work
- Collaborative projects that showcase your space while giving students real experience
- Seasonal consultations where advanced students assist with event floristry under supervision
- Regular communication about upcoming talent and scheduling that fits your calendar
How Different Partners Engage With Us
Every organisation has different needs and capacity. We've designed flexible partnership models that work for various situations — from occasional workshop hosting to ongoing student placement arrangements.
| Partnership Activity | Workshop Hosts | Placement Partners | Project Collaborators |
|---|---|---|---|
| Time commitment | Quarterly workshops (half-day sessions) | Ongoing availability for 2-3 students per term | Project-based, typically 4-6 weeks |
| What you provide | Space, basic equipment access | Supervision, real work opportunities | Client briefs, feedback, materials |
| What we provide | Instructors, materials, insurance | Pre-trained students, ongoing support | Student teams, instructor oversight |
| Best suited for | Venues, studios with event space | Florists, design firms needing assistance | Brands, venues with seasonal needs |
| Scheduling flexibility | Fixed dates planned 3 months ahead | Flexible around your busy periods | Aligned with specific project timelines |
The Team Managing Partnerships
Two people coordinate all our partner relationships. They handle scheduling, match students with opportunities, and make sure everyone's getting value from the arrangement. Both have years of industry experience and understand what realistic collaboration looks like.
Evienne Pascault
Evienne spent twelve years managing events before joining us in 2023. She handles venue partnerships and workshop scheduling, which makes sense given her background coordinating events across London. She's practical about what works and what doesn't.
Saskia Thornwell
Saskia coordinates student placements and project collaborations. She worked as a freelance florist for eight years before taking this role, so she knows both sides — what students need to learn and what businesses actually require from assistants.
Interested in Working Together?
We're always open to conversations with venues, florists, and creative businesses who might benefit from collaboration. No commitment required — just a chat about whether partnership makes sense for your situation and ours.
Get In Touch