Turning Flowers Into Wedding Day Magic

We know what goes into a perfect wedding bouquet. It's not just about picking pretty flowers. You need to understand colour theory, know which blooms hold up through an entire ceremony, and have the confidence to guide brides through decisions that feel massive to them.

Our autumn 2025 programme runs from September through to early 2026. You'll work with real wedding scenarios, seasonal British flowers, and get hands-on with everything from wiring techniques to managing client expectations.

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Close-up view of a carefully arranged wedding bouquet showcasing various seasonal flowers and textures

What You'll Actually Learn

This isn't a quick weekend workshop. We spend months building your technical skills alongside the business know-how that keeps florists working year-round.

Cascading Designs

Master the flowing, dramatic bouquets that still pop up in formal weddings. These take serious technique, but once you've got them down, you can charge accordingly.

Seasonal British Flowers

February brings hellebores and anemones. June gives you peonies and sweet peas. We teach you to work with what's actually available in the UK market rather than relying on imports. Your clients will notice the difference in freshness, and your margins improve too.

You'll visit our supplier partners in Kent and learn to spot quality stems before they even reach your studio.

Hand-Tied Techniques

The most requested style in 2025. You'll practice spiral stem placement until it becomes second nature, work with different binding methods, and learn how to create movement without sacrificing structure.

Your Training Journey

Foundation Month

Start with flower anatomy, conditioning techniques, and basic colour principles. We don't assume you know anything. By week four, you're building simple hand-tied bouquets that hold together properly.

Technical Development

Wiring, taping, creating structure in difficult flowers like tulips or poppies. This phase can feel repetitive, but your hands need to remember these movements when you're working against wedding day deadlines.

Client Consultation Skills

You'll practice guiding brides through decisions without pushing them toward arrangements that don't fit their vision or budget. We role-play tricky conversations and teach you how to say no professionally when a request isn't physically possible.

Real Wedding Projects

Work alongside our lead designers on actual weddings scheduled for spring 2026. You'll prep flowers, assist with on-site setup, and see what happens when plans change at the last minute.

Student working on bouquet construction demonstrating proper stem placement technique Detailed view of finished wedding bouquet with varied textures and seasonal blooms Workshop scene showing multiple bouquets in various stages of completion

Why London's Wedding Market Matters

Training in London gives you exposure to the full spectrum of wedding work. One week you might be sourcing rare David Austin roses for a country house venue. The next, you're creating minimalist arrangements for a registry office ceremony.

The pace here teaches you to work efficiently under pressure. Our studio is deliberately busy during training months so you experience what real production days feel like.

Plus, you build connections with venues, photographers, and planners who work across the southeast. Those relationships often lead to your first independent commissions after completing the programme.

More About Our Approach

Meet Your Course Leaders

Portrait of Briony Keswick, lead wedding floral designer

Briony Keswick

Lead Designer

Briony has designed bouquets for over 300 weddings since 2018. She specializes in seasonal British flowers and teaches the technical modules on structure and wiring. Before training florists, she ran her own studio in Bath.

Portrait of Astrid Tamm, floral business consultant

Astrid Tamm

Business Development

Astrid handles the practical business side of wedding floristry. She walks you through pricing structures, client contracts, and building relationships with venues. Her background is in events management, which gives her a different perspective on how florists fit into the bigger wedding industry.